What is it, what is it and how it works

Blogger Outreach: The guide to find an influencer

What are the advantages of a project that decides to invest in a work of Blogger Outreach? Simple, with this technique, you can find the right people for your influence marketing work.

Because this is the objective to be achieved through procedures that fall under this analysis Preliminary digital RP. That is to say public relations which evolve by digital means.

The real problem of each activity which is concentrated towards the Promotion of a brand: Improvise the research, selection and contact work of people who will have to enter the online promotion process.

The influencer, from an advertising point of view, is a means of achieving a specific objective. I’m talking about the possibility of using the name of a person ben integrated into a community To push a product or service. But before you get this result, you have to look for. How?

What is the awareness blogger: definition

By this term, we mean the strategies and techniques necessary to identify and reach adequate people in the process of Online promotion. In particular, we are talking about the possibility of selecting the owners of useful blogs (ambassador) to a certain online influence marketing plan.

It happens to Different reasons: If you contact random people, simply because they deal with a subject, there is the risk of achieving an inadequate audience to your goals. Or perhaps to obtain results completely opposed to those prevented in your general marketing strategy.

Read: how to do funnel marketing

Why work on this approach?

Those who devote themselves to this activity do so to give more precision and efficiency to the selection of influencers with a blog. In particular, the goal is to find and bloggers, journalists and influencers.

That is to say people who could be interested in the product or service. And then contact them with specific communication. Personalized. It is therefore not only a question of doing an analysis of bloggers.

This is one of the activities, but there is no longer to activate. For example, you should also establish a real relationshipconcrete. In order to convince a good amount of contacts to follow what you suggest.

One of the main advantages of a good blog awareness strategy: obtaining opinions, assessments of your work, sharing, mentions and entry links. That is to say one of the main values ​​to do good work SEO Off-Page. We can therefore say that the concept of awareness of bloggers can be essential.

The objectives of the awareness blogger

The awareness blogger is an essential key to time if you want to obtain concrete and measurable results. But even if Work in the right way. The first step is simple but decisive: to define objectives. Why devote a space to this technique? In this way, you can aim for specific advantages:

• Interviews.
• Notice.
• Collaborations.
• Interactions.
• Sharing.

Perhaps this will look like something similar to the techniques of creating links in which the websites are digitized, there are pages which lead to broken links to certain resources and dozens of emails are sent to request to replace this connection with a Property article. Or to obtain a backlink on a brand mention.

In reality, this is not the case because the awareness blogger has a higher objective: Create actions. It is no coincidence that this subject is a broader activity category concerning the aforementioned digital public relations.

Come blogger overseas

This is the point of interest: how to work in this direction to obtain Good results? The solution is simple: first of all, you have to identify a group of sites that could be useful for your work.

You can do it with advanced tools like Majestic, Semrush o seozoom which allow you to find the competitors of your project or other sites that could be interested. You can also work with a reverse process: by typing the keyword of the central subject and mark all the blogs that are well positioned.

Obviously, excluding portals such as Wikipedia, Amazon, major newspapers and competitors that would never link your project. For this work, Buzzsumo can also be useful that Extrapola bloggerJournalists and influencers who revolve around an interest. At this point, you must create a spreadsheet in which organize the different names of the first column. In the horizontal line, you define:

• Name of the site.
• Subject.
• Methe SEO (DA / ZA).
• Indexed pages.
• Social.
• Contacts.

In practice, organize the different names according to the criteria that They can be more or less useful to your work. It is also important to find an email address to use for contact. Then, a work of follower begins:

• Follow these people on social networks.
• Participate in conversations.
• Respond to comments useful.
• Virtuous conversations intravola.

For example on Twitter or in comments on the blog. It shortens the distances, then sends the first email with your request for blogs, revision, collaboration, collaboration or anything else. Fundamental rule: maximum clarity and personalization. Maximum reminder So don’t insist, not everyone is available.

Obviously, there must also be a process of monitoring the results. Mark the page he has on the spreadsheet transmitted the link Towards your site, also evaluating what the keywords are for which the resource that connects you and the number of visits to your domain is positioned.

To read: What are the best free tools?

The advantages of this solution

The perspective is that of those who work in the long term. THE Bloggers awareness workWith the selection of contacts and the establishment of a personalized professional relationship, is perfect for obtaining quality entry links. And do not burn your brand with the sad label Spammez.

Send dozens of emails a day to reach as many bloggers as possible may seem more an idea interesting and advantageous If the reasons with the idea that a link obtained is a link won.

But if you ignore the missing opportunities for a human relationship and the discredit that binds to your brand when you bother a blogger with another unwanted email of Your false and standardizedYou make an important mistake. People want to start a content marketing work based on personalization and the awareness blogger allows you to do so.