What is Pinterest and how to use it for your brand

What is Pinterest and how to use it for your brand

Introduction to Pinterest

Pinterest is a social network based on the sharing of photographs, videos and images.

The name derives from the Union of English Words Pin and Pinterest. Pinterest allows users to create a babbler in which catalog the images present in web pages based on predefined themes or chosen by them.

Since it is still little known in Italy, here is a short guide to understand its potential and usefulness.

What is this Pinterest? Let’s see how it works:

Pinterest is like a kind of screen, in which you can create all the files (board) that you want to organize all the visual content (that is to say the images, the spindle) yours and the others.

Each file belongs to a category (for example, quotes, food, do yourself, etc.) and you can define its name and description.

Each folder may contain Unlimited number of content And everyone can target a link. You can also create shared files and decide who other can load equipment.

For any content, you can decide to appreciate it, Repinse itComment it or send it privately to a specific user.

Because you should beWhat about Pinterest?

Pinterest is the longest of social networks: the visibility of a spindle (content loaded on Pinterest) amounts to around 100 days.

If you are able to structure your content in a pleasant and interesting way, thanks to this social, you will be capable of providing traffic on your blog site.

Given its potential, why not create a commercial account for your brand?

In the following lines, I will explain how to do it.

How to create a commercial account are Pinterest

1. To create a Pinterest page for your brand, follow the link and click on the «Participate as a business» button (if you already have a personal account, you can also decide to convert it into a commercial account by clicking on the link «Convert now)

2. Select the type of your company, the name and surname of the reference person, email and password to access the system.

3. Complete information: Enter the name of your brandThe username used (better complies with that already chosen for other social channels), a profile image, a biography / description (preferably professional but not boring) and the address of your website.

How to organize content

PIN works like visual signs connected to the whole web. When a PIN code captures your attention, you can click to find out more information.

If you use Pinterest for your business, you will probably have to create new pins with a certain regularity.

You can use the pins to launch new products, share tutorials, focus on advertising campaigns, promote the content of your site or do what you need to give your business a good push.

You can choose between different types of formats, from static images to videos in automatic playback. Any format you choose, there are three things that should never be missing in a pin: an image or a video, a description and a link to a website.

1. Call all your visual content to

Pinterest It’s a visual platform And this is precisely what makes him different from all the others. To attract people’s attention, it is best to always use captivating and high quality images and videos.

You will have noticed that on Pinterest, there are images of all measures, but it is good to know that the most redesigned are those that meet certain specific criteria.

The maximum width of an image must be 600 pixels (in the case of larger dimensions, these will be automatically reduced during the display phase). So, if you want to be sure that the writings are well read, check the validity by creating an image wide of 600 pixels.

2. Make your well

There are several ways to create the pin: you can download images or videos directly on Pinterest or save images from other websites on the platform. With the RSS feed, you can also create large -scale pins.

After creating a pin, you can change the link or description at any time.

3. Create a babbler

Once your first brooch has been published, you will have to create your first babillard. Babillards are used to organize pins so that they can easily find them later. In addition, they are also displayed in your profile, allowing users to review your pins and discover more information about you.

Make sure your pins meet the basic rules and you will see that the qualitative jump in terms of follower and resumption will not be long to come!

Good job with Pinterest!