What to publish on LinkedIn during COVID-19? Advice directly from the platform

What to publish on LinkedIn during COVID-19? Advice directly from the platform

Hi Marketer! Well found!

Today, we will talk about LinkedIn and, in particular, the increase in the user who has «thanks to the urgency of the coronavirus.

Like all other social media, in fact, Linkedin has seen its user base in the past three weeks develop considerably.

With the increase in people who stay at home, professionals from around the world have connected to LinkedIn to remain informed and updated on the way other companies (perhaps competitors) are faced with the pandemic.

As a platform, LinkedIn, enjoys an organic scope that – as Gary Vayerchuk says – alone Facebook in 2012 could boast, even without sponsoring our publications, users can actually reach thousands of views creating the right content.

It is no coincidence that this social network is extremely populated during this period.

LinkedIn knows that he is the center of attention for many entrepreneurs and companies, for this reason, in recent days, he has published direct advice to companies and brands on how to make the most of the platform.

So let’s make yourself comfortable, let’s see the advice created directly by LinkedIn on how to improve our communication!

«Say your experiences»

Linkedin says that telling your stories and your experiences in the first person is a key factor to strengthen the presence and feed our audience.

By making an example: share an article on your flow by describing your working day in detail from a company’s point of view.

Interview day? Share the sensations of La Poste on the way it was to know dozens of candidates for you and about the joy you feel by offering work at a time when companies are forced to suspend their business. You can find users (and candidates) who may feel very involved.

You are not even afraid to seek support or ask direct questions, for example, you could ask «what team consolidation strategies did you use successfully in your business»?

The problem is that today many people hesitate to share their experiences because they do not want to be perceived as «weak» or «uncertain». Being the first to show (or asking for help) overturns this bias and spurs on others to sympathize with your communication, your response and your comments.

According to LinkedIn, sharing your thoughts is a profitable way to create new connections and increase your presence within the professional network.

«Do not be afraid to participate in value conversations»

Each communication consists of an answer, on LinkedIn, the situation does not change and we must keep this simple concept always in mind. It is not enough to publish and share our experience with our connections, we must constantly participate in the conversations generated by our publications and those of other users.

How can we do it effectively? Linkedin responds by citing hashtags:

“Hashtag’s search is a quick way to do so. If you recently discovered a video conducting that has helped your team have more effective meetings, search #videoconference and comment on messages with your advice.

Have you found an effective way to keep your children busy while you take a work call? Share your story and label colleagues or close connections that may need similar advice. »»

From the reintroduction of hashtags to LinkedIn, the social worked to make this vehicle more and more important as a means of discovery for new trends and subjects.

To date, in fact, according to SocialMediataday, the hashtags have reached the connection on such importance to overcome that of Twitter, thanks to their ability to connect the trends in professional questions to good people.

That said, underlined the importance of conversations, it is easy to think how much a comment can arise a significant organic scope and to show our name on the screens of thousands of people.

What are you waiting for then? Look for the subject via the hashtag you want to discuss and … throw yourself!

«Be yourself: you always offer your point of view (even non-working)»

As much as it looks like a manifest point, this «recommendation» comes directly from LinkedIn, let’s see it in more detail:

Linkedin stresses that everything we share on the platform should not be closely linked to the world of work.

No, this does not mean that we have to start publishing cats of cats or adolescents in the grip of dances as we see every day on Tik Tok.

The key point is to understand that everything should not be «linked to work», Linkedin is a place where positivity and comparison are necessary and promoted, if a constructive dialogue is also discussed in themes that exist from work, it can only do well to the platform, continues Linkedin:

«Some of the most successful messages come from professionals who discuss the lessons they have learned from their personal lives, show the appreciation of their team or share words of encouragement, such as this thread of positivity and publish means to distribute kindness.»

In this context, even if these subjects do not refer to professional life, LinkedIn underlines how everything should not aim to «increase sales» or «obtaining a promotion»

It almost seems that the basic message is: relax and do not hesitate to share all types of content. (for example an article that talks about personal growth)

Linkedin therefore seems to support the empathetic value of the social network, not only as a platform of professionals, but also as a means of connecting and empatting with other human beings. The message seems to acquire a meaning and a concrete if it is contextualized in the period that we live everyone.

«Stay up to date but check that the news is verified»

At the moment, we must admit that we are still looking for new information, whether it is the usual update on the growth of the virus or the new decree of Giuseppe Conte, we are always glued to the screens of our devices while waiting for another last hour.

Precisely for this reason, LinkedIn recently added a «News News» element on the Babillards, extremely vertical on COVID-19 which contains directly updates from the World Health Organization and the World Central Center for Disease Prevention and Control.

During this period, the sharing of verified news is another way of creating empathetic and constructive conversations, a way, as Linkedin points out, for «Injigabilities and inform your LinkedIn community»

In addition to these advice, the social network of professionals also provided three specific advice to companies on how to communicate during this period.

Linkedin continues:

“On LinkedIn, the number of articles on the coronavirus increased 17x between February 1 and March 17. The biggest discussion topics we have seen on LinkedIn are prospects and advice on remote work, social distancing, crisis management, business continuity, online learning, collaboration and more.

For visitors to LinkedIn Assidus like me, these words will not play like a novelty, for weeks now the threads on intelligent work and social distance are the masters, this clarifies how there is an increasing sensitivity compared to this situation, but it does not end here: the platform has created a top 3 of subjects to use in its communications.

• Management of employees in change
• Maintain the confidence of their employees during this crisis
• Adapt to change to guarantee the continuity of activities to customers

LinkedIn adds that companies should promote business culture in their posts, keeping their employees connected with updates that make them feel safe and part of a solid and healthy organization, despite everything. (Obviously in cases where this is possible).

This does not necessarily mean that each company must share all aspects in sunlight, each process and internal «thought».

By making an example, the well -known 3M manufacturer has announced that the production of medical supplies increases to meet the growing demand for medical equipment that the virus has appeared.

This not only puts the brand in a positive light, but informs potential customers and stakeholders in the goodness of the company and the way it evolves proactively to deal with the crisis.

You will surely have received dozens and dozens of business emails in recent weeks, companies that have specified actions (or promotions) in these communications that are implementing to deal with the pandemic.

According to LinkedIn, it is necessary to communicate to your dissemination list with empathy and to reiterate exclusively what the company does concretely to help the situation.

What to communicate later?

And when everything is concluded, what should we communicate?

According to Linkedin, brands that now communicate in the most empathetic way possible with their users are those that will get a plus in the future.

The last advice of the platform is: do not put your head in the sand and do not claim that nothing happens, share with customers and employees how you are faced with this situation and, if possible, useful and provide equipment that gives the whole of the company’s circle.

Only those who act in this way will remain in memories with positivity, when it is all over.

And you, what do you communicate to your customers or employees during this period?

Let us know in the comments below

See