Which one to choose to manage social media?

Buffer vs Hootsuite: Which one to choose to manage social media?

This is the challenge that implies all social media marketing experts: Buffer vs Hootsuite, what is the best suite for operate the different channels Business and staff? Impossible to give an answer.

Above all Valid for everyone. For some, it is Hootsuite the ideal solution because with this tool, you have greater monitoring control of the brand and hashtags, while others prefer the stamp.

That is to say the final suite to plan and manage an editorial calendar. You want more information to decide who is the winner in the historical challenge which presents as a protagonists Tampon vs hootsuite?

Buffer, what is and what it is for

Take this first tool as a reference. To understand who will win Between the two alternatives It is fair to know the characteristics of the two, and Buffer has the organizational capacity among its forces.

In fact, the stamp rather than characterizing in the role of the platform to do social media marketing can be understood as Content publication platform. That is to say, precise and well-structured support to ensure that publications on the different channels combine and meet precisely. What are the advantages?

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Simple and intuitive interface

Buffer can manage social channels and plan publications on everything related to the most used social networks: Instagram, Facebook (profiles, pages and groups)Twitter, Pinterest and LinkedIn (profiles and pages).

This task is finished with tools that are easy to use, even when it comes to scratching the publications for Instagram which has always represented a delicate point for whom Works with social media.

Here you can manage from aUnica dashboard Programming, collaboration with other team members and the production of stories. In this regard, you can take a look at the next paragraph.

Graphic and analytical tools

Social media marketing work with a tampon enriched with a real tool Useful as pablo This allows you to write in the photos you use in the various social messages. For Instagram and Facebook stories, however, you can use another free tool on Tampon.com/Stories-creator.

Among other essential buffer functions, which can help you decide, we can consider the possibility of Measure performance social media with analysis. Thanks to Buffer, you can create detailed reports, identifying solutions to improve coverage and engagement.

Hootsuite, is it the direct competitor?

On many hootsuite and buffer aspects are superimposable. For example, the two tools can activate the social calendar in order to plan publications, a short URL to manage the long permalian and the aggregation of RSS feeds capable of automating publications. So what’s the difference?

Supervisory Su Hootsuite

One of the great qualities of Hootsuite: the tools you have to observe what is happening on the social web. This tool, in fact, is mentioned by the most authority sources as real surveillance tool. That you can use both for personal brand image and corporate activities.

Thanks to its filters, in fact, you can extrapolate keywords (such as your brand name or competitors), a social account, hashtags and Twitter lists. Without forgetting the possibility of integrating other tools such as Talkwalker e Brandwatch For more information on monitoring brands and subjects.

Complete collaboration

Among the reasons that should Push you to use Hootsuite Instead of stamp, it is possible to organize the team in the management of different channels. Thanks to this marketing tool on social media, in fact, you can:

• Or not to authorize certain actions to the various employees.
• Assign tasks to improve times and efficiency.
• Check whether or not a message is ready for publication.

This is one of the typical problems of social management of companies: many people work on projects and congestion is created in terms of actions. Result? A non -ready message is put online or to which Approval is missingwith related problems. With Hootsuite, this does not happen easily.

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Tampon vs hootsuite, which one to choose

If you are looking for a tool designed only to publish, program and analyze the results you can use of the stamp. That the ideal solution remains if the only necessity is that of Screen and monitoring.

If, on the other hand, in addition to the publication of articles, you are also looking for a method to monitor hashtags and keywords (such as your brand name), you must focus on Hootsuite which also offers important functions for the Team managementContent approval and the possibility of integrating into other applications. What do you think is the ideal answer? What application do you use to manage social networks?