Who he is and what he does, how he works, how he becomes

What does the SEM specialist do and how to become professional

One of the most interesting activities and taking into account this historical period is the SEM specialist. That is to say a person capable of better managing the dynamics that revolves around promotion on search engines. Not only google, although it is clear that decisive attention is concentrated here.

But what exactly does this profession consist of? Because companies with a global vision want to work with a SEM specialist and not only with an expert referencing or a Professional linked to Google Advertisement? Is there a reason that pushes people to invest in this professional sector?

To find out, we must take a step back and find more details than the theme we analyze. Also evaluating the Very promotion concept and advertising on search engines.

What is a specialized sem

The specialist in the search engine marketing sector is a professional who has experience in search engines and promotion in this areaBoth with regard to organic positioning and advertising. The concept concerns them precisely: the merger of different skills.

SEM brings together page and out -of -page techniques that can be activated in a reference strategy native advertising Google advertisements. Evaluation of ideal formats for brand protections, lead generation or direct sales.

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What this professional does

The SEM specialist does not have to face all aspects related to search engines because – who knows that this sector knows it well – there are dozens of specializations that embrace the field, such as local referencing and electronic commerce advertising. The work of that professional silhouette It is limited to the strategy.

The marketing of search engines merges referencing and the sea, that is to say the optimization of search engines from an organic and advertising point of view. The SEM combines these sectors and identifies a basic strategy to follow. Indicating Budget to investTime to follow and roads to describe to avoid any problem.

What are his skills

A person who takes care of the SEM sector must not only be able to combine operational skills in referencing and the advertising sector, advertising on Google, but must also know the theory that hides at the base of a strategic vision. That is to say that he has not only to do a job.

Indeed, these are activities to be managed by individual professionals who deal with – for example – in creation of links, writing, web performance and more. THE SEM specialistThe professional who takes care of all promotion activities on search engines must have the classic skills structure at T.

As Wikipedia suggests, it is a training with very deep skills Regarding its strategic activity but also capable of understanding the dynamics that revolves around.

How to become a SEM specialist

These activities – Type Web marketing consultantSMM specialist or precisely what revolves around professional SEM – are difficult to supervise with regard to the development of a career.

To become SEM specialist, you must certainly know the two major areas of operations: SEO, theOrganic optimization On the page and output to position yourself on different search and sea engines.

That is to say advertising on the search engine. Each of these worlds can have specializations to deepen, such as optimization Web amp To be present in the Caroselli Delle News or a specific advertisement to appear in the products suggested to the public in transactional research.

Therefore, we can say this: the training course of those who want become SEM specialist It was born from an intern experience in a web agency that allows you to give a concrete knowledge base.

Then you have to go to specialization and a qualitative jump: you must become responsible for projects. Even simple. But it is necessary to deepen the concepts linked to objectives, tools, reports, analysis of data E Change of strategy. It is only in this way that it is possible to understand the work of the SEM specialist.

What to study, how to experience

There are several courses that allow you to acquire skills Sem world Specialist. There is also no lack of books, but you can certainly get good results by giving experience with personal projects.

The agency’s customers make you live a structured experience, alongside a manager that you will need to use to «steal the profession». But if you want to go further and test the limits From this profession (but also your skills), you must start personal projects. Perhaps blogs, affiliation activities and more. In this way, if everything goes wrong, you have no problem with people who have paid your contribution.

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Do you want to become a SEM specialist?

My advice is simple but also complex to implement: you must get your hands dirty and fully understand why a company can have the desire and theconcrete objective be present on a search engine. Or why a freelancer needs his visibility.

In some cases, work could be headed in special directions and demand a Organic positioning on Yandex For an Italian company that operates in Russia. Or maybe he can request a brand protection or cleaning activity to mask certain results that provide problems with a reality. Being a SEM specialist does not just mean knowing how to define an ADV on Google, do you agree?