who takes care of it in what way

Here are the steps in corporate social networks

THE Management of corporate social networks It must be followed by people capable of putting a strategic path into practice according to what many call the cycle of dementia. In other words, a circuit based on four stages: Plan -By -Check -CT. That is to say plan, do, check and act accordingly.

It is a good way to manage the work of social media marketing, especially if you assess the evolution of the detention cycle. Or what also considers the presence ofinitial observation.

In this way, you can better know the context around you before activating the work. It seems to you A good way to start? Then deepen this point on the Wikipedia page, throw away while waiting for the essential points of the management of corporate social networks that interest you.

What objectives to be achieved

You cannot start a marketing strategy of corporate social media if you do not keep these steps in mind, which I deliberately insert at the beginning because it represents a pillar of good online communication. I’m talking about Definition of objectives marketing. What do you work for? What do you want to get social media?

There are those who point to direct sales, for example an electronic trade or the generation of leads. Other realities want to transmit values ​​by digital narration. Personal brand, brand creationCustomer service service: Many can be the objectives of corporate social media marketing and you must define them before.

Read: how to manage reputation online

What are the KPI to monitor?

The objectives are important but too generic. To have a clear situation to assess, you need numbers, clear and effective parameters. This is why for the management of corporate social networks, you must key performance indicator. That is to say clear references to assess whether your action takes place.

For example, it is possible to talk about kpi if we only have the Number of followers On Instagram? Not really, these are vanity measures. That is to say a value that makes the scene but is not synonymous with concrete objectives.

You do not win and do not bind by the number of disciples but perhaps thanks to theengagement rateThat is to say what implies a certain content in order to create an animated and confidence community.

This is a reflection to activate before managing corporate social networks. Without effective points that you have decided to risk blind. And this is not the right path to follow.

Who you want to reach social media

The objectives are not very useful if the public you want to touch is not clear thanks to the work you define from a strategic point of view. Talking to everyone is impossible and expensive, they cannot afford this solution. And it is not even the best idea for most small and micro-objectés, especially if you want to operate Inbound marketing terms. It’s true, it’s the funnel.

The definition is too clear: «To find when the right people need you». To get this result, you must tighten the circle Around the target audience, it is correct to know the tastes and needs of the public well. In order to work as well as possible with content marketing.

Your target is active on social networks

He Second point to detect: Is there need to preside over a certain platform? There is often Tiktok for companies and many entrepreneurs look at this way with interest. But is it useful to be there?

Not always. Sometimes the idea of ​​registering for a certain social network must go hand in hand with the target analysis to understand if the people you want to carry out are present. In the case of great players Like Facebook, the solution is almost obvious – everyone has advantages to create a fan page.

But the reflection is different for Instagram. And even more for Pinterest or Snapchat. So what to do? Before investing in a specific activity, make sure it is remunerative for your marketing goals.

Do you have a necessary budget to work?

The big problem: think that you can be present on social networks with a personal profile, harvest fruit and find new customers online simply by subscribing to a free service. And ignore that for have good fruit We must invest time and resources in terms of content.

This applies to both organic jobs only for those for costs. It is not difficult to imagine and yet it is often reality: they are looking for great results by spending zero. Do not invest in content marketing and not even in advertising. However, Facebook ADV is one of the most effective channels to get good results: you have to focus the right budget with people who know this reality.

To read: Editorial plan for the Facebook page

Good management of social management companies

Is it all difficult to organize? Clear social networks often They can give the impression To the least experienced to be able to take up the challenge of professional work independently. How?

Manage social networks of their business with internal resources, for example by praising the tasks to employees. The results are often not the best and the risk of epic failure is real. How to solve these problems? Give a mandate to a social media agency to deal with social media in a professional manner.