Youtube marketing strategy to increase views

Youtube marketing strategy to increase views

Look for a good Youtube marketing strategy To increase the opinions of your online videos? It seems to me a sacrosancted necessity, this platform has all the identification information to succeed in your content marketing activity.

But to get good results, you cannot do random, you must follow a series of indications that allow you to obtain good results in terms of visibility both in YouTube and other contexts. But they can help you achieve the same result: More visits to videos. So where to start? How to get a good YouTube marketing strategy to increase the views of this content?

He works on the search for keywords

The first YouTube marketing strategy to increase opinions: to study the public, analyze what people are looking for and evaluate the Need to integrate With a good publication on this platform. What are the tools to do a good search for keywords? The base can be generated with tools you already know:

• Ubersuggest.
• Answer the public.
• SEOZOOM.
• Semrush.

These SEO tools allow you to get a search for basic keywords. But you can get something more if you focus on research related to research Made directly on YouTube. How to do research on keywords in this case?

You can use the completion of the search you find on the site, simply by writing the keywords that interest you how you can see from the example. Or you have available Keyword.io which extrapolates this data and returns it in the form of a list.

Referencing optimization for YouTube

Once the keyword search work can be finished, you can optimize the video to do so capable of positioning For some research. What are the useful points? Here are the most important guidelines on page optimization:

• Presence of keywords in the title.
• Text of video legend.
• Name video files before download.
• Use of useful labels for positioning.

These steps are directly influenced by our hand, but do not forget that there are other aspects that influence the positioning of a video. Like the number of views and likes, the Integrated pagine webVideo display time, percentage of displayed video (decisive to determine public interest on video), the commitment and authority of the reference channel.

In short, the point to assess is as follows: to function well on the positioning SEO Youtube You don’t have to use only keywords, but you have to work on the quality of the video. And keep the public really interested in your content on the internet.

To read: Present YouTube in the social strategy

Create covers (miniature)

One of the best solutions to attract people’s attention to YouTube: the image that comes insertedThe preview that suggests the user what will find in the work done. It is not enough to work on effective titles, do you know?

Use tools such as Canvas or Photoshop to create a miniature on YouTube capable of capturing attention. Are very effective those who depict The author of the videoWith a recruited profile and an animated background (or that refers to your brand).

Carefully assess the target

It may not be a valid indication for everyone, it depends a lot on the public. But not too much in the accounts. If you want Increase views Of content on YouTube, you must assess this indication that comes from www.pewinternet.org:

I do not suggest using the little ones to increase views, but a fact is clear: this trend can be important for whom tackles certain themes. The advice is to always move responsible.

Enter the best tags in the videos

Do you know what are one of the essential functions to give visibility to videos on YouTube? The insertion of the beacons, the keywords which are used to contextualize the content, can give a lot Video positioning. It is therefore important to use descriptive words.

I refer to the terms capable of really describing the content you are about to publish. But how can I see the Cheaper keywords? You can access the code as you can see in the tutorial at the top. Alternatively, you can discover what your competitors make of tags for YouTube, a tool to discover the content that has been used in these areas by your colleagues.

Complete the content with videos

One of the best marketing strategies with YouTube: use videos to finish I post the blog del tuo. There is content that requires video support to be completed. Think, for example, tutorials or recipes. You can make quite important to the reader if with the text and a photo gallery also enter a video.

Your YouTube channel It serves precisely this: Create a unique experience for people who follow you, but also support your content marketing strategy.

Remember that it is not enough to publish text to meet the needs of the public. Use i YouTube video To complete the best content. And to better integrate the two realities, video and blogs, don’t forget that you can also download a video site site on the search console. The decisive aspect in these cases is the presence of an editorial calendar to manage the various publications in an organized manner and without overlap.

To read: Best video format for Facebook

Youtube marketing strategy

My idea of ​​setting up an ideal promotional activity for videos is as follows: you publish content in order to create a story, a narration. Not only useful elements to obtain a result but pieces of a story that people They wait anxiously.

They are waiting for the next publication not only because they know that they find something useful, but because you are a Say to content. Do you agree with this point of view? Leave your opinion in the comments and complete the list of advice for YouTuber.