YouTube video cover: how to create and optimize it

How to create and optimize a really effective video cover for YouTube

Get YouTube video cover Effective, notable, it is not only necessary. This is one of the fundamental elements to increase the visits and views of your works. The reason is simple: the image you choose as an overview of the clips is used to offer your work to users.

The thumbnail is in social networks, in the Google SERPS and in the recommended videos. In practice, thanks to these graphics, you can capture the attention of those in front of your result. And considerably increase the click rate In the different online appearances of the clip.

Where to start this work? How to create a video cover for YouTube capable of making a difference? Here you A series of advice that you can use to get good fruits and collect the coveted advantages. That is to say, increase public visits to your content, but also channel followers.

Why work well on a miniature YouTube video?

Simple, they improve the Your product performance And they allow visitors to make a decision in your favor. YouTube’s guide to publish effective content is also quite clear on this point:

This means that you should pay the greatest attention to this graphic element. YouTube allows you to personalize the miniature and choose a clip frame or an image that you have prepared.

All this is useful especially if you have thought of a goal. What are the essential points to create An overview image Personalized, properly studied and capable of attracting your users’ links?

To read: Best video format for Facebook

How to create a YouTube video cover

There are guidelines to get good results. Does your video preview transmit everything a spectator should know to make a decision in your favor? You cannot force them to look at them, but you have the possibility of influencing the choice. How? Here are the basic rules::

• Use excellent quality images, except in PNG or JPG.
• Choose the official format: 1280 x 720 pixels (proportions 16: 9).
• Make sure it is also understandable in reduced format.

In fact, as you know, it Overview on YouTube They are not only shown in the large large version. In certain points (type in related results and in the SERP), the measurements are those of a stamp. To do this, you can and you must assess the presence of certain elements to simplify communication:

• Create a format always the same, with the colors of the brand or your photo.
• Add the logo to the personalized preview to be recognized.
• Write a title in the photo, but make sure you have the right contrast.
• Communicate the emotions and values ​​already in the image you use on the cover.

This step is very important to communicate the values ​​and advantages found in Videos you have publishedAnd perhaps in the reading lists or in the collections as you can see on this screenshot that I captured from the Google Webmaster Center channel, always very well maintained and efficient.

As you can see, there are all the elements that lead to having a functional coverage. On the one hand, you have a stable base that allows me to understand that we are talking about Video with a format Accurate. On the other, the copy containing the theme addressed by the film in advance.

Tool to create an overview on YouTube

Here you have the choice to take: prefer Photoshop or other tools available online. Those who prefer to use the classic editing program for images can use advanced tools, but it is also true that there are several tools that allow you to Get great results in a short time. Some examples?

Let’s start with Canva and Adobe Spark

This solution offers, completely free of charge, dozens of ready models exact size. You can enrich the sticker with writings and graphics, or you can download your photo. Alternatively, you have access to stock images that allow you to save a lot of time.

Something similar can be done with Adobe Spark YouTube Vignettes generator. In both cases, the dynamics are more or less similar. Here are the essential points of this process to generate an overview:

• Use the model you prefer.
• Decide the theme to use.
• Choose images, text and more.
• Download the image for the video.

The interesting aspect of these tools to create personalized miniatures on YouTube is the possibility of having gods Defined models And always have them available in the cloud. In this way, you can save time.

But also work with the Maximum precision possible. Each cover will be the same as the previous one and will only change in relation to the elements you want to vary (for example writings, photos, graphic shapes and more).

Crello background burner

Crello also provides software to create a personalized youtube preview, but if you want to hide objects and profiles of photos, you can opt Background burner: Slide the visual in the specific space and delete the background without using Photoshop. A real comfort, right?

To read: Present YouTube in the social strategy

Do you want to create a YouTube video cover?

The answer must be affirmative because here is hidden one of the essential points of your YouTube marketing strategy to increase opinions. What are your advice and experiences Add to this guide? In your opinion, how do you create a good personalized preview?